The Studio · Domicile · Napa Valley

01Studio

A sustainable business and your craft are not a trade-off.

An unsustainable business does not make the work purer. It makes it shorter. The studio works on the part of a business that usually goes unexamined: what you offer, what you ask for it, and who is actually available to buy it.

Design strategy in business means building from deep excavation. What people say they want and what they pay for are rarely the same thing, and hesitation always has a cause. I teach or work with you to identify the need already there.

Most people arrive holding one of these.

A ceiling

Regulars who keep coming, and no way to reach past them.

A plateau

Numbers that are fine and could be better.

A case to make

A program worth expanding, and a budget conversation to win first.

A gap

Steady interest, and distance between the looking and the committing.

In person in Napa Valley.

02Ladder

Ways to work with me.

Everyone begins the same way, in a thirty minute session. Most people go from there into a written diagnosis. Where you go after that depends on what you are running.

Drop in

Open Studio

Bring one problem you cannot get traction on. We work on it together, and if what is causing it sits somewhere else in the business, I will say so.

Format: Thirty minutes, one to one
When: Weekly, in Calistoga
Bring: One problem

$50Per session Book a slot

Diagnosis

Offering Audit

One offering, examined properly. What it is, who it is for, what it costs, and where people are falling out of it. You leave with it written up. For most people this is the step that clarifies their vision and kicks off change.

Format: A session, then written up
Scope: One offering, fixed
Credit: Your Open Studio comes off it

By enquiry Enquire

Already know what you need? Nothing below requires either of these.

Three ways on

Practitioners, makers, owners of a small thing, and people running something inside a business. Your own work is the material either way.

Hourly

Studio Time

Hands on the actual thing. Shooting and editing, building the page, writing what goes on it, or whatever the work turns out to need. Booked after we have met, so the hours go to the right problem.

Format: Three hour blocks
When: By arrangement
Order: After a first session

Scoped to the work Enquire

Weekend studio

Find Your Message

Find your message, decide who you want to reach, and test it in the open before you build anything around it. Practitioners, small business owners and nonprofit staff in one room, which is the point.

Format: One weekend day, in person
When: 2027
Bring: What you already sell

Opens 2027 Take a seat

Cohort

Redesign Your Practice

The anchor. Your own practice as the material, with seven owners doing the same. Four movements: clarify, position, presence, product. You leave with the thing rebuilt, not a plan to rebuild it.

Format: Six weeks, in person
When: January 2027
Room: Eight owners

Opens 2027 Apply

Not ready this round? Tell me when the next cohort opens and I will write when the dates are set.

If you work with a team

You lead how people experience a winery, an inn or a nonprofit. Before they arrive, and once they are there.

For a team

Team workshop

For the person who owns the club, the site and the guest journey all at once. Half a day with your team, on your property. The cheapest way to find out whether a bigger piece of work is worth it.

Format: Half a day, on site
When: By arrangement
Tiers: Corporate, and small business

Priced to scope Enquire

Here on behalf of a property? That work is scoped to the place and runs differently. Start here.

03Counsel

Soulful counsel.

Some business problems are not strategy problems. The number that feels impossible to say out loud usually has a history, and it is older than the business.

Astrology